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Stay on CRCPress. Preview this Book. Add to Wish List. Close Preview. Toggle navigation Additional Book Information. Description Table of Contents Editor s Bio. Summary Major influenza pandemics pose a constant threat. Table of Contents Foreword. Request an e-inspection copy.

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Flu Epidemics

View Cart. Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access. The country you have selected will result in the following: Product pricing will be adjusted to match the corresponding currency. However, a number of CPIP annexes also include explicit guidance and direction related to communications, information sharing and stakeholder engagement activities. Risk communications best practices, upon which this current annex is premised, also informs or will inform once they have been updated the more detailed guidance that can be found in CPIP annexes, such as:.

Both documents provide guidance; they are not operational plans. Ongoing research into communications during a pandemic is important. Much can be done in the inter-pandemic period, but there is also a need to be prepared to conduct rapid research at the time of the pandemic to inform decision-making and post-pandemic evaluation. As noted in the main body of the CPIP, research including research related to risk communications, stakeholder management, behavioural science, modelling and tracking, emerging best practices and the use of new tools, techniques and methodologies plays a key role in pandemic preparedness and response.

While much of this research can be carried out during the inter-pandemic period, some can only be conducted during a pandemic. Given the potentially long interval between pandemics, it is important not to miss these infrequent but invaluable opportunities and to plan for a rapid research response. There are several thematic areas where a focused commitment to research is required:. It is important to document the processes and activities used and decisions made during the communications response to the pandemic, along with the outcomes achieved.


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The response will ideally be evaluated to check if it was carried out as intended and whether it led to the desired outcomes. Evaluation activities should be completed in a systematic way during a number of key stages of the pandemic:. Various performance indicators for both process and outcomes can be applied to evaluate the effectiveness of public awareness tools:. Effective communications are a valuable public health intervention that can help protect public health, save lives and minimize social and economic disruption.

The following Federal, Provincial, Territorial FPT Communications Protocol Footnote 14 seeks to guide how FPT public health authorities share information among partners and coordinate public communications during an emerging public health issue or event Footnote It is intended to act as a complement to existing guidance for FPT communications already specified in their respective emergency response plans. Although emerging issues will vary, pan-Canadian communication about them should always be informed by the following guiding principles:. Managing the response for an emerging health event involves a host of public health authorities and partners.

As such, a clear protocol to coordinate communications is important to ensure that communication is as effective, accurate and timely as possible. FPT communications plans will be tailored appropriately based on each situation, though every communications approach should focus on regular information sharing and coordination.

Pro-active and reactive communications activities may feature a variety of tactics including traditional media, social media, online content, stakeholder communications, etc. The Pan-Canadian Public Health Network PHN is a mechanism for intergovernmental collaboration which connects senior government decision-makers and other key players in the public health system to support horizontal linkages across public health policy issues in a sustainable and integrated manner.

The PHN Council is governed by 17 members including the Chief Public Health Officer of Canada and senior government officials from all jurisdictions who are responsible for public health.

Influenza and Public Health Learning from Past Pandemics The Earthscan Science in Society Series

The PHN Council serves as the central governance body to the Network and acts as a liaison with the Conference of FPT Deputy Ministers of Health, facilitates and oversees activities of the Network and serves as a central coordination body during public health emergencies. The Group is chaired by both a PT and federal representative and is comprised of FPT communicators responsible for public health files in their respective jurisdictions.

The PHN-CG aims to ensure that FPT communications on public health issues are coordinated and consistent by sharing communications information and best practices. The Council of Chief Medical Officers of Health CCMOH promotes excellence in population and public health practice through communication, collaboration and exchange of ideas, knowledge, experience and best practices.

Jurisdictions are asked to notify all partners about an issue when any of the following criteria are met:. The affected PT communications staff will notify the PHN-CG secretariat by email and phone of any emerging health issue and any plans for public communication Footnote Jurisdictions are asked to engage relevant partners to coordinate public communications when any of the following criteria are met:. If appropriate, the secretariat will schedule a teleconference with the Group. Jurisdictions are asked to publicly communicate proactively when any of the following criteria are met:.

Similarly, products developed at the federal level will be shared with PTs. All efforts should be made to ensure consistency of language between partners. The initial public announcement will be made by the lead jurisdiction based on the roles and responsibilities outlined above. The lead jurisdiction may ask others to participate in a joint announcement s if the issue involves a joint response and is high in profile. All other jurisdictions will be notified. Should any jurisdiction PT or federal choose to communicate something that it is inconsistent or vastly different than that of its partners, it should advise PHN-CG members via email and share its messaging.

Communications will be evaluated in real time and after issues have concluded to inform planning. The evaluation will vary by jurisdiction depending on the public awareness activities released. As such, each jurisdiction is encouraged to evaluate the effectiveness of their communications materials with their preferred indicators and share their findings with the PHN-CG. Effectiveness of public awareness tools can be determined using the following possible indicators:.


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This table summarizes the results of a stakeholder consultation process in in which health professional organizations were asked to self-identify their preferred role in pandemic-related clinical guidance development and communications the stakeholder consultation process was facilitated by the Canadian Medical Association and Centre for Effective Practice and supported by the Public Health Agency of Canada.

Trigger: Novel virus causing human cases detected somewhere in the world no, limited or sustained human transmission. Trigger: Virus with sustained human-to-human transmission in multiple jurisdictions leading to a global influenza pandemic.

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Influenza and Public Health: Learning from Past Pandemics • Research - Institut Pasteur

You will not receive a reply. Skip to main content Skip to "About government". Previous page Table of Contents Next page. Table of Contents Preamble 1.

Emerging infectious diseases

Stakeholders versus Partners Stakeholders are persons or groups that have a vested interest in a policy decision and the evidence that supports that decision. Putting the health of Canadians first. Ensuring Canadians have the information they need to protect themselves and others. Providing information that is informed by the latest available evidence. Information provided to the public must be as accurate as possible as it may be crucial to address misinformation and enable the public to protect themselves. Providing information in a timely manner.

Communications and Stakeholder Liaison Annex

Timely communication can prevent infections, reduce the severity and duration of outbreaks and save lives. Communicating in coordinated fashion. It is important for all governments and other partners who share responsibilities for public health to align their efforts and ensure the information they are providing to the public is consistent when appropriate.

Protecting patient confidentiality. Considering public perception of risk. Monitoring public perception, information needs and concerns is an important role in the pandemic response as public risk perception is the strongest indicator of willingness to change behaviour during a public health event. Advanced planning and coordination can contribute to an effective pandemic response by supporting the development and testing of: communications strategies and tactics; pre-approved thematic messages that can be adjusted at the time of an outbreak; communications protocols; stakeholder networks and capacity; and communication platforms to facilitate information sharing and a coordinated response.

Three conclusions can be drawn from this: First, public health risk communicators must work to ensure timely, accessible, consistent, trusted and, to the extent possible, complete information on the pandemic is available in multiple formats. There were dedicated communications teams, public awareness campaigns, participation in various fora and a virtual summit on H1N1 in First Nations communities.

Rapid communication - the creation and promotion of a pan-Canadian website helped drive Canadians to relevant FPT websites. The use of social media strategies and the implementation of lines were also seen as positive forces in the communications response. FPT engagement — existing FPT networks helped to ensure coordination of messages and a collaborative communications response. Through these networks, jurisdictions identified and engaged key stakeholder groups on a regular basis, using a range of two-way communication methodologies, such as teleconferences, webinars and lines.

As noted, the results of these engagement efforts helped jurisdictions to establish outreach priorities and better target social marketing campaigns. During the pandemic, ongoing collaboration through the PHN-CG made it easier to share information on emerging issues and best practices across jurisdictions to ensure consistent public messaging. FPT jurisdictions also noted common challenges in the pandemic communications response, including: Challenges in resourcing in particular, expert professional spokespersons to meet the information demands of the public, stakeholders and the media, including coordinated media and social media monitoring, translation services and leveraging the outreach potential of social media.

Challenges in maintaining public trust while communicating uncertain and evolving scientific information. Lack of clarity and process regarding responsibility for communicating with stakeholders- especially regarding clinical guidance and expert advice to front line health professionals and medical first responders who receive information from a multitude of sources.

Additional factors that require consideration in communications planning in Canada include: The importance of open and transparent communication with diverse populations. The unique information needs and information-seeking behaviours of these diverse populations, especially vulnerable populations. The mechanisms by which Canadians use and access technology and social media. Strategies for reaching vulnerable populations include the following: Building internal research capacity and investing in targeted, primary research on risk communications for vulnerable populations, or working with community-based organizations to undertake this research.

Using research findings to tailor messaging to the specific needs of vulnerable populations and to consider specific language, literacy and culture and communication medium. Working with community-based organizations to help ensure that the pandemic public health messaging is delivered to vulnerable populations from a trusted source e.